EA and Sony Pictures are teaming up for an interesting cross-promotion between the upcoming film, Zero Dark Thirty and Medal of Honor: Warfighter!
Electronic Arts (NASDAQ: EA) and Sony Pictures Entertainment announced today a unique, philanthropic-directed, cross-promotional partnership in North America that will result in a $1 million minimum donation to charities benefiting the nation’s veterans. In anticipation of the release of the Columbia Pictures and Annapurna Pictures’ Zero Dark Thirty, directed by Academy Award® winner Kathryn Bigelow and written by Mark Boal, and the EA game Medal of Honor™ Warfighter, players can help give back to the nation’s real warfighters with the Medal of Honor Warfighter Zero Dark Thirty Map Pack. EA will donate a portion of map pack sales* as part of its commitment to give back at least $1 million through its Project HONOR campaign, a program created to drive charitable contributions to nonprofit veterans organizations. The pack will be available for sale** in North America the week of December 17, in conjunction with the theatrical debut of Zero Dark Thirty, for $9.99.
“We’ve teamed up with Sony Pictures Entertainment to give back to the Special Operations community in honor of the sacrifices they and their families have made for their country and to connect people to the story of the greatest manhunt our world has seen.”
“Working with Project HONOR is a meaningful way for us to continue our support for combat veterans throughout the armed services,” said Mark Boal, writer-producer of Zero Dark Thirty. “We are thrilled to be a part of this effort, and we’re humbled that EA is stepping up to the plate with such a significant contribution.”
The Medal of Honor Warfighter Zero Dark Thirty Map Pack includes two new multiplayer maps inspired by real world locations. Set in one of the most dangerous hotspots in the world, the first map is Darra Gun Market, Pakistan’s flourishing arms bazaar. Darra, the largest illegal arms market in the world, is a tribal land based on two principles – hospitality and revenge. No police are allowed to enter the area and the laws are made by the tribal leader. The second location is Chitral, which sits in the far north of Pakistan, bounded by Afghanistan to the west and China to the north. It is a remote, rugged area governed by tribes that will not allow even the Pakistani army to operate there.
“Medal of Honor Warfighter is inspired by real world events, real operations, and real warriors,” said Peter Moore, Chief Operating Officer at EA. “We’ve teamed up with Sony Pictures Entertainment to give back to the Special Operations community in honor of the sacrifices they and their families have made for their country and to connect people to the story of the greatest manhunt our world has seen.”
Written by actual U.S. Tier 1 Operators while deployed overseas, Medal of Honor Warfighter puts players in the boots of today’s most highly trained and skilled warriors to experience missions that have an intense sensory connection to real world terrorist threats. From rescuing hostages in Abu Sayyaf’s stronghold in the Philippines to assaulting Al-Shabaab’s “Pirate Town” on the Somali Coast, Medal of Honor Warfighter features international hotspots in the single player campaign and introduces international Tier 1 Operators in multiplayer allowing gamers to show their national pride online.
Medal of Honor Warfighter will be available in North America on October 23 and in Europe on October 26 for the Xbox 360® video game and entertainment system, PlayStation®3 computer entertainment system and PC. In Europe, the Pakistan maps and SEAL team 6 inspired weapon loadouts will be included in the Medal of Honor Warfighter The Hunt Map Pack, also available the week of December 17 for £7.99