Arby’s – The Geeky Ads That Changed The Game

If you haven’t been following Arby’s on social media, you might want to start after reading this post. The famous fast food chain has become known for their geeky ads on Twitter, Facebook, Instagram and other social media outlets.

Most advertisements are pretty annoying and it’s safe to say the vast majority of people don’t like them. How does a company get around that problem? If you’re Arby’s, you do it by catering to different pop-culture references that people think of fondly. Here’s a collection of many of those references.

Super Mario

This is a really cool post showing the evolution of the the Mario blocks and mushrooms as well as the packets of Arby’s sauce.

We built this city on blocks and Toads pic.twitter.com/FFJYQSjF53

— Arby's (@Arbys) December 2, 2016

Metroid

To commemorate Metroid’s 30th anniversary, Arby’s captured a Metroid.

https://twitter.com/Arbys/status/766666909290987520

Spaceballs

This meatball sub and the quote represent the Star Wars parody, Spaceballs.

Prepare ship for ludicrous speed pic.twitter.com/xcyvquqyar

— Arby's (@Arbys) August 22, 2016

Fallout

Nuka Cola is a fictional drink in the Fallout series that the main character uses for health.

Just picking up the essentials for tonight pic.twitter.com/QWC2TAQ1r3

— Arby's (@Arbys) August 30, 2016

Star Trek

Why’d we sign up for engineering? pic.twitter.com/UbZbggpCe8

— Arby's (@Arbys) September 8, 2016

Big Trouble in Little China

Jack Burton was Kurt Russell’s character in Big Trouble in Little China.

You know what ol’ Jack Burton always says pic.twitter.com/nHrrXVgMTi

— Arby's (@Arbys) September 19, 2016