Tell us a little bit about yourself.
Hi! My name is Jennifer Lauren, I’m a pop singer, songwriter in the making. I was born and raised in Canada but California holds my heart. You will see me about 99% of the time wearing black. All about positivity and growth, always leaving the negative behind cause ain’t nobody got time for that.
How would you describe your musical style?
I like to describe my music as being urban pop and vibey. My goal is always to release music that makes you feel something. Whether it’s from the lyrics, the voice, or the music behind it, I want listeners to get all the vibes they need from it. That’s the reaction I get when listening to Khalid and Dua Lipa. You could definitely shuffle my music into a playlist with them in it.
You released a single called “Now Or Never” late last year. What can you tell us about this song?
I believe strongly that everything happens for a reason. Sometimes big dramatic events and other times, like this song, small things happen that end up creating big results.  I was taking part in the ISINA mentorship program which is where I met Davix, an insanely talented and accomplished producer. We had just finished recording another song we’d been working on and he’d asked me to let one of the other artists know he was ready for their session next. When I went to find her, she had gone to bed. So Davix showed me a track he’d been working on, as I’d much prefer to make music all day all night and never sleep again, and I fell in love with it. From 12:00 – 3:00 AM we stayed up while everyone else slept to write and record “Now Or Never”. This track has opened the door to opportunities I only dreamed of before. Who knew I’d be so grateful to someone simply because they decided to go to bed.
How do you feel about “Now Or Never” being included in the Russian drama “Silver Spoon” which will soon debut on Netflix?
Dream. Come. True. And the fact that my first track aired on television was in Russia? So freaking cool. I have this very deep love for movies and series (professional binge-watcher here) and I’ve always wanted to be a part of that world but I cannot act. Seriously, you don’t want to see me try. Instead, I get to be a part of a top-rated television drama doing what I love most. Definitely one of the coolest things to ever happen to me.
Do you have any live shows coming up? What’s the experience like for the live audience?
I do! A couple are still in the works, but the first performance I have solidly booked this year is on May 3rd at The Mental Health Gala in Ottawa, Ontario. I’ll be performing my song “Enemy” which was written after I collected handwritten notes from students who told me how they truly felt when looking in the mirror. I feel lucky that I get to be a part of something so important.
My biggest goal when performing is to connect with the audience while doing it. I still remember the first time I saw Beyoncé in concert. I was in the nosebleeds with my mom and the show had just started. She just appeared out of this cloud of smoke standing there with her hand on her hip looking out at the audience and it’s like I was just hit in the face by her presence. I was completely stunned and not because she’s Beyoncé or because of her insane voice and dance skills, but because she made me feel that just by standing there. Am I saying the live audience gets the Beyoncé experience when I perform? Hell no. Only she can do that. But my goal is always for the audience to feel connected with me and I with them.
How have you grown as an artist since you first started out?
It’s funny, my friends and I will talk every now and then about who I was as an artist when I first started out and how different I am now. I knew absolutely nothing about being a singer when I first started out. I learned that there is a healthy way to sing and an unhealthy way, that not every vocal coach knows the healthy way. Definitely took a few years before I found a vocal coach that basically changed my voice completely. I think of how scared I was of performing, of even telling people I liked to sing period! I kept it a secret from everyone in high school and only told some people while in college. My confidence has definitely grown since. I’ve also come to understand that not everybody is wired the way I am. I don’t get bothered anymore when people brush off my dreams of being a successful singer. I’ve found that those people tend to hate their jobs or settled for something less than what they wanted. I can’t live like that for the rest of my life. I need to love what I’m doing. 
But the biggest thing I’ve learned since deciding to finally reach for these dreams is that after all these years of growing and learning, I still know nothing. The industry is so huge and unpredictable and every single step feels like a risk. You basically have to live outside of your comfort zone constantly. No risks, no rewards, right? 
What’s next for your career?
I’m hitting the ground running this year. More music, more performances, and constantly reaching and staying open for new opportunities. I’ve got a few goals I’m hustling to complete. My main goals right now are going back to LA to record an EP in March and I really want to get one of my songs on a Netflix original series or movie. That would be ridiculously dope. I want to start taking dramatic steps forward towards this career. I feel ready for whatever comes next.
What advice would you have for aspiring singers/songwriters?
Educate yourself! I meet so many singers that want to have a successful career and have never taken a single vocal lesson. It’s so crazy to me. You need to be open to the fact that you are not perfect and you can always be better. Sign up for workshops, programs, find a vocal coach that knows what they’re doing. Accept that that might take some time and a few tries before you find the right one. Stay open to all feedback, even the stuff you don’t want to hear. Make it your goal to leave every event, workshop, etc, with new information that you can apply to your artistry. Invest in yourself, in your growth. 
What’s your life like outside music?
The side hustles are real, people! When I’m not doing music, I’m working. Like, all the time. I don’t really know what it is to sit still anymore, which on one hand drives me a little crazy but on the other hand, I love it. It’s also made me really treasure the time I get to spend with my friends and family. 
Let the readers know where to find you online.
Instagram : jenlauren_
YouTube : Jennifer Lauren


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