Betsson AB is continuing its strategic expansion by penetrating new markets by revealing that they gained a 28% stake in Canadian start-up Slapshot Media Inc.

Slapshot is a company that specializes in creating sports-based content. In addition, Slapshot provides marketing and managed services to the online market-based in Canada. The main goal of this collaboration is the exclusive service that Slapshot provides Betsson with a place on the Canadian market when gambling regulations become valid. Betsson sees an opportunity on the Canadian market due to recent gambling regulations that will allow online sports betting and casino in Canada. The investment will give Betsson space to represent and promote on the new market. Due to statistics, 19,3 million Canadians actively gamble. According to these numbers, Canada is the 8th country on the worldwide gambling list. 

In the last year, Betsson had 920,045 active online users, increasing 46%, primarily thanks to broadening their offering with new casino titles focusing on the player’s personal experience. It’s one of the reasons why they are always on the lookout for new techniques, industries and markets they can expand on. Betsson offers more than 5,100 casino games, including table games, slots, live casinos, and other suppliers. You can see some of that games here: Online Roulette Casino. In addition to that, Betsson has some exclusive games that get reserved for Betsson users only. Casino games are the central part of the offer. Betsson also has sportsbooking where users can choose between various markets, leagues and sports.

Bill C-218

Canada had strict regulations about gambling and online betting previously. This year they decided to make Bill C-218 valid and start using it because Canadians spend millions of dollars on offshore gambling. With that amount of revenue, the government could start numerous researches and invest in education, health and other vital questions. When bill C-218 becomes valid, the government will have the option to utterly legal offer bets on races, fights, single sport events, and athletic happenings. This change will result in increased protection and provincial revenue as one of the countries most prominent problems. With the legalization of gambling, Ontario gambling regulators plan to make single-event sports betting focus on the internet gaming market. Betsson wanted to prepare everything on the Canadian market before bill C-218 became valid.

With the player’s personal experience in the first place, Betsson constantly invests in developing games, modern technology, and new ways to enhance the unique experience on their websites. With Slapshot on their side, Betsson will position themself in the leading place in Canada.


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