Just two years ago, sisters Charli and Dixie D’Amelio were as unknown as the majority of people on social media. Today, they are the latest social media sensation to make the leap to big(ger)-screen fame.

Starting on TikTok in the summer of 2019, then suburban Connecticut high school sophomore Charli D’Amelio started broadcasting short videos of herself and later, her family members, dancing, posing glamorously, and goofing around with her. Now at 17, she and her sister Dixie aged 20 have 180 million TikTok followers between them, placing them squarely on the shortlist of the most #TikTokFamous faces on TikTok.

With the success and subsequent departure of the Kardashians from the cable airwaves, a gulf was created. It was only a matter of time before the broadcast execs found the new faces of uber popularity to fill. Enter “The D’Amelio Show.”

Curious to know more? The show debuted on Hulu on September 3rd, 2021, and is available to stream now. In this article, we’ll also give you further insight into the crazy world of fast fame.

The New Kardashians?

Perhaps filling the void “Keeping Up With the Kardashians” left behind, “The D’Amelio Show” is another docuseries, aka unscripted reality show, that gives viewers a voyeuristic peek into the D’Amelio sisters’ personal lives off-camera – or their selfie-cams at least! More specifically, the show will follow these Gen-Z superstars continuing to rise to fame from behind-the-scenes. The show questions whether TikTok fame translates well to a mainstream entertainment medium and what a couple of young women do with their TikTok celebrity.

Topics the show explores include Charli’s business negotiations and Dixie’s burgeoning singing career. The show even gives a hard, honest look at mental health issues, particularly for teens. It promises to differ significantly from what fans already see of the dynamic D’Amelio duo on their phone screens.

For an added layer of fun—and possibly to attract the 30-plus crowd and non-TikTokkers to the show, the girls’ parents Heidi and Marc D’Amelio will join them on camera for this new TV venture, making it more of a family show.

The Rise of TikTok

TikTok is the offspring of the 2018 marriage (made in social media heaven) between the social music app Musical.ly in the West and Douyin, the progenitor to TikTok, in the East. The mastermind of this merge, TikTok owner ByteDance, purchased Misical.ly with the intention of using it to expand Douyin into the US market. Once combining the two apps into one under the new moniker by which it’s known today, the company launched a marketing onslaught of channels known for their popularity with young audiences, shamelessly spreading TikTok’s name far and wide, including across competitor apps like YouTube and Snapchat.

It took seemingly no time at all for TikTok to take hold nationwide in the US and become a household name – even amongst those in the over-30 set. By June of 2018, it was already the seventh most downloaded app in the US across both Apple App Store and Google Play combined and by November of 2018, it was the second most downloaded across those platforms. It was also the top downloaded free app on the Apple App store in September of 2018. For its entire inaugural year, TikTok claimed the title of fourth most downloaded app.

By fall 2021, residents of 154 markets can download TikTok in any of 75 different languages. Over 500 million devices now have TikTok installed on them.

Social Media Influencers

Charli D’Amelio’s rise to fame is emblematic of the “famous for being famous” forces at play seen in youth culture today.

The history of social media demonstrates time and again that as soon as any digital platform achieves notable success, celebrities and other high-profile individuals will seek to capitalize on that success for themselves. One of the first to wave that banner in the US was late night talk show host and comedian Jimmy Fallon. Other celebrities who’ve taken to TikTok include:

  • Jason Derulo
  • Tony Hawkes
  • Paris Hilton
  • Jennifer Lopez
  • Charlie Puth
  • Amy Schumer

Charli and Dixie D’Amelio join this increasingly long list of celebs associated with TikTok. For many, celebrity came first, but for the D’Amelio sisters, it was TikTok that made them celebrities. Other famous people who were TikTok famous first include Addison Rae, who’s since launched a beauty line and a role-reversing remake of “She’s All That” and the Hype House collective that’s in collaboration with Netflix to release their own unscripted series.

Now, with “The D’Amelio Show,” two more of TikTok’s own, Charli and Dixie D’Amelio, will be bringing their own brand of social influencing to the larger world, in this case, Hulu subscribers.


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